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This study aims to raise awareness of the key challenges, opportunities and priorities for evidence-based strategies’ application to inform building and urban design decisions.

This study uses deductive qualitative content and manifest analysis, using semi-structured interviews undertaken with building and urban design professionals who represent a UK-based organisation.

The challenges associated with the practical implementation of frameworks, potential application areas and perceived areas of concern have been identified. These not only include the need to practically test their use, but also to identify the most appropriate forums for their use. Participant responses indicate the need to further develop engagement strategies for their practical implementation, clearly communicating the benefits and efficiencies to all stakeholders.

Implications/ limitations of this study come with the fact that some of the respondents may possess inadequate professional experience in properly evaluating all the questions. Additionally, the information gathered is restricted to the UK geographical context, as well as coming from one organisation, because of data accessibility.

The findings of the study can be adopted by designers in the strategic definition level to overcome the key challenges associated with the use of evidence-based strategies, enhancing their decision-making processes.

As a theoretical contribution to knowledge, this study enhances the body of knowledge by identifying the challenges associated with the practical implementation of evidence-based strategies to inform building and urban design decisions. In practice, the findings aid urban planners, designers and academics in embedding and adopting strategies that enhance decision-making processes.